How to Write A Press Release For The Internet

Press releases are extremely valuable to you as a business owner. Leveraging your news will increase your exposure and draw traffic to your website. This will generate free traffic if done properly.

When writing a press release for the internet there are some simple steps to follow that will keep your release focused and news worthy. Follow these basic guidelines and you will have a well read press release that will spread across the net. The internet is full of content with 1.5 billion people. You want to make sure your release will capture attention.

Let's start off with the press release topic you will write about. Keep in mind that keywords rule the internet. The more you understand them, the better you will get at attracting your customers. The first step is to make a list of five to ten keywords that are related to the topic you choose. Out of those keywords, pick one that will be the topic of your first release.

You want to start off by asking yourself questions that you will answer in the press release. What specific event am I announcing? When did this event take place? Who was involved in this event? Why would other people be interested in reading about this event? Where can people find out more information?

After you have answered the questions about your topic, you will write two to three quotes as if someone was interviewing you about this event. These quotes should reflect what you think and feel about this event. Be authentic and let the audience hear your voice. Let the excitement of the event come through in your quotes.

The final step is to write your release notes into a final release. It should read like a news story as if someone else wrote it. Be sure your keywords are used three or four times in the body of the press release and in the title of the press release. Don't over use the keywords in the body of the release.

You will then distribute it through out the internet by using proper channels that push it out to the right readers. If done properly, you will have all the right people waiting for your next press release. This technique is one of many ways to increase your internet exposure. The ultimate goal is to drive traffic to your website and turn people into fans, and then turn them into customers. (Guy & Michele Luminato)