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There are many purposes for blogging, like public service, expression of opinions and views, etc. One no-so-obvious reason to blog -- To get Google's attention. Blogging can provide new content to your site on a consistent basis. Google favors dynamic sites, giving them higher positions than those that are inactive.
Where your blog can be posted/published: If you don't already have your own web site, many blogging services are available online. Blogger and Wordpress are two of the most used applications. Yahoo.com has also started getting some of the action in blogging. You can insert a blog on your pre-existing website, which is a fairly common practice. It would be similar to mydomain.tld/blog/
Blog Software: If you have a website and hosting readily available, you may want to try Wordpress for your blog. In addition, you can create your blog articles using Blogger and have them posted on your individual website. There is a convenient FTP setup feature in Blogger that once set up, al you have to do is click a link to publish.
Content: Original blog entries (your own words, not copied from others -- an exception to this rule is when you use a brief excerpt from someone's article), and current information with engaging content are all essential in making your blog effective.
Interaction with readers: Reader feedback can be allowed on your blog. This gives you the power to moderate your blog and comments. The "moderator" facility is necessary, since it's difficult to fight off spammers. Also, individuals who disagree with you may leave rude comments.
Making your blog visible:
Make sure that the blog content is original and fresh
Get Backlinks from other sites
join webrings,
partake in social networking (Twitter, Facebook, Myspace, etc.),
Become a member of various forums whose interests are similar to yours. Forums (communities) can be found at Google, Yuku, Aimoo and many more.
Submit your URL to Google and Yahoo. Wordpress has a plug-in for XML sitemap generators that can be downloaded for free (although they accept donations -- they are very polite about it.)
"Tags" in your content are a must. Web crawlers like Google will know how to categorize your blog articles when you put keywords in the tags (H1 tags, Title tags, etc.)
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